Launceston Chamber of Commerce

'Sponsorship: Creating Meanings & Delivering Value'

17/02/2010 - 18/02/2010

Venue

Launceston City Council Reception Room

Reception Room, Launceston City Council, St John Street, Launceston

Overview

This free seminar will be presented by Professor Pascale Quester, Australia's foremost expert on sponsorship.

Details

Presented by Faculty of Business UTAS in partnership with
Launceston Chamber of Commerce and Launceston City Council

So what is sponsorship and what can it do?
How can sponsorship be effective in targeting your particular demographics?
Can sponsorship lead to higher brand awareness?
Does more awareness lead to more sales?

Free Professional Development Lecture presented by Professor Pascale Quester – Sponsorship – creating meaning and delivering value

EVENT: Prof Pascale Quester lecture – sponsorship – creating meaning and delivering value
DATE: Wednesday, 17th February 2010
TIME: 5.30 – 8.00pm
VENUE: Launceston City Council Reception Room
COST: NO CHARGE TO ATTEND
RSVP: Launceston Chamber of Commerce - Ellen French by phone: 03 6331 9364 or email: ellen.f@lcc.asn.au

Please RSVP NO LATER than COB Tuesday, 16th February 2010

Click here for additional information.

About Professor Pascale Quester

 

Prof Quester is the Inaugural Professor of Marketing at The University of Adelaide Business School, and a newly-appointed Adjunct Professor in the Faculty of Business at UTAS. She holds an undergraduate business degree from France, an MA from Ohio State University and a PhD from Massey University (New Zealand). Prof Quester has published two leading academic textbooks, each in its 5th edition, on the topic of marketing and consumer behaviour, as well as a French book on quantitative marketing. She has also written or co-authored over 150 refereed journal articles and conference papers and her work has appeared in the leading international journals and conference proceedings in her field. Professor Quester is also a research fellow of PRISM-Sorbonne, a research centre dedicated to multi-disciplinary research in management sciences, and is currently the Executive Dean of the Faculty of Professions at the University of Adelaide.

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